GEO vs SEO: How to Rank Your Website in Google AI Overviews

The traditional pillars of Search Engine Optimization (SEO) are rapidly expanding. For decades, ranking highly meant tuning meta tags, establishing backlink networks, and engineering a site architecture that allowed Google’s indexation crawler, Googlebot, to cleanly map semantic text. However, with the full-scale deployment of Gemini-powered AI Overviews, the mechanics of digital visibility have undergone an…

Generative Engine Optimization